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DailyTrends.com Company of the Week: Ultradata Systems (ULTR)

Chris Lahiji
Chris Lahiji
Daily Trends.com
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When I first looked at this company a couple of years ago, it was trading at .15 cents and had an incredible product I saw in an infomercial. For me at least, I love buying stocks in entities that make novel inventions that help the poor and middle class in society.

Ultradata makes a hand-held electronic device that every car owner should own. Based in St. Louis, Missouri, the Company develops, manufactures and markets hand-held travel information computers, global positioning system (GPS) products and information systems used for locating destinations and trip planning. Here is a link showing you some of their creations from the past: http://www.ultradatasystems.com/dealer.html

The Company has sold more than 4 million units in its primary product niche, the handheld electronic travel information guide. The company's TripWizard and Road Whiz devices contain information for more than 100,000 sites and services available along the US highway system, including destinations, gas stations, hotels, and restaurants. These hand-held computers (are about the size of a graphic calculator) use Ultradata's patented data compression technology and proprietary database to provide directions to thousands of destinations and services along highways and in major metropolitan areas.

What is amazing is that the units cost $20-$30 dollars to purchase.

In my opinion, I think ULTR stock is currently in the eye of the storm and look to get back over .75 cents with new product offerings. I think their latest product, the handheld voice recognition Road Genie Audio Navigation System will be a huge seller because of its offering price of less than $100 dollars. It is set to come out in the next couple of months.

The handheld Road Genie will respond to voice input and provide voice output giving data on directions and driving time to services and towns across the continental U.S. It has over 80,000 services near highways and over 100,000 pre-programmed city to city directions that can be called up as needed by the user.

Drivers can mount this on their visors with the holder and clip provided and operate it while driving with both hands on the wheel and eyes on the road, CEO Mr. Ross said.

It is small enough to carry on a plane trip and then use in a rental car. There are no monthly fees required and no additional costs. This represents a quantum leap forward in road travel product usefulness at a low cost. Instead of spending thousands of dollars for a GPS, a highway traveler can often get more useful information quicker and easier with the Road Genie. Even small penetration of the market of 150 million U.S. drivers offers a significant sales growth opportunity.

He is right. Heck, I am going to buy one when it comes out, simply because I can not afford to purchase a GPS system at Circuit City for $800 bucks.

I am betting that Ultradata gets back on track, and the stock goes back up to levels over .75 cents.

Do your due diligence and see if you agree and be patient with this one. We will not know how well they are really going to do come Christmas.

Warm Regards,

Chris Lahiji
President

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